Consuming Kids

Consuming Kids
Protecting Our Children From The Onslaught of Marketing & Advertising
Susan Linn

8 CPEU or CE hours

Course: $78
Includes book & CE exam

CE exam only: $68
"Download on demand" available

Description
The average American child sees about 40,000 television commercial every year. Companies target younger viewers all the time, selling everything from sugar cereals to minivans. Kids are requesting specific brands as soon as they can talk. In this shocking and engrossing expose, psychologist Susan Linn uncovers the marketing industry’s $15 billion yearly effort to cultivate nagging, insatiable, cradle-to-grave consumers.

This advertising blitz stifles creativity and exacerbates obesity, eating disorders, violence, sexual precocity, and substance abuse. Linn—a mother herself who teaches at Harvard Medical School—recognizes that parents alone are no match for the marketing experts. What they need is the concerted help of health care professionals, educators, and legislators who have children’s best interests in mind. Consuming Kids is a call to action for anyone who cares about the well-being of children.

Level: Intermediate
ISBN: 1400079993
ISBN-13: 9781400079995
Format: Paperback, 288pp
Publisher: Knopf Publishing Group
Pub date: 2005

Content
Foreword by Penelope Leach
Acknowledgments
Introduction: The Marketing Maelstrom
Chapter 1. Notes from the Underground: Thirty-Six Hours at a Marketing Conference
Chapter 2. A Consumer in the Family: The Nag Factor and Other Nightmares
Chapter 3. Branded Babies: From Cradle to Consumer
Chapter 4. Endangered Species: Play and Creativity
Chapter 5. Students for Sale: Who Profits from Marketing in Schools?
Chapter 6. Through Thick and Thin: The Weighty Problem of Food Marketing
Chapter 7. Peace-Keeping Battle Stations and Smackdown!: Selling Kids on Violence
Chapter 8. From Barbie and Ken to Britney, the Bratz, and Beyond: Sex As Commodity
Chapter 9. Marketing, Media and the First Amendment: What’s Best for Children?
Chapter 10. Joe Camel Is Dead, but Whassup with Those Budweiser Frogs?: Hooking Kids on Alcohol and Tobacco
Chapter 11. If Values Are Right, What’s Left?” Life Lessons from Marketing
Chapter 12. Ending the Marketing Maelstrom: You’re Not Alone
Appendix: Resources
Notes
Suggested Reading
Index

Dietetic professionals
CPE Level: 2
Suggested Commission on Dietetic Registration Learning Need Codes: It is the sole responsibility of the dietetic professional to determine the learning need code met by a course. numedix.com provides the following "suggested" codes, but the professional can deviate from them if they feel another need is met.
3020 Assessment of target groups, populations
4010 Community interventon, monitoring, and evaluation
4100 Social marketing
4150 Infancy & Childhood
4160 Adolescence
5070 Pediatrics
5080 Adolescents
6000 Education, Training, and Counseling
6010 Behavior change theories, techniques
6020 Counseling, therapy, and facilitation skills
6040 Education theories and techniques for children and adolescents
7050 Consumer focus
7120 Marketing